The best football experience outside the pitch
Kick it gathers the whole football community under one roof. A weekend packed with interactive experiences, entertainment, exclusive gear, inspiration and special guests for fans of all ages. Get your ticket and be part of the action!
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What to expect
SEE
Explore the brands, clubs, creators, and innovations that are redefining the game.
Experience
Get hands-on with interactive zones, competitions, and exclusive activities.
MEET
Meet your heros, connect with fellow fans, teams, and organisations. This is where football people meet.
TRY
Discover the latest football tech, gear, and next-gen solutions shaping tomorrow’s game.
Partners
KICK IT! EXPO 2027 STOCKHOLMSMÄSSAN
March 20, 2027
Välkommen till den bästa fotbollsupplevelsen utanför planen.
80-100
Discover the brands, teams, players, and creators shaping the future of football.
20 000 +
With affordable tickets we invite you all to a day or two packed with unique football experiences.
Non-stop
Hands-on with interactive zones, competitions, and exclusive activities at the expo.
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